![]() ![]() "Continual innovation through investment in technol- 4 years zulily increased the number of its active customers by ogy is core to our business. But what else? shop and buy now.ladies! In the prospectus for its initial public offering zulily Does it work? Apparently so. xully buyers use the Internet to find vendors low as 70 percent of retail, are available for only 72 hours. you never know what you'll find permissionĦ8 CHAPTER 1 The Importance of MS 2010 2011 2013 2012 1.580 2014 4.300 157 791 3.200 Number of active customers thousands) Revelion Salesperactive customer 518 510 $1.200 5331 $210 5696 5218 $117 5180 $245 Figure 1-12 zulily Performance rewarding shopping experience. Because these curated sales provide to the xulily prospectus, 45 percent of its sales occur over mobile interesting variety, women enjoy the thrill of discovery while devices, as mothers churn through the day's specials while they shopping, zulily thus provides entertainment as well as a A UNIQUE SHOPPING DESTINATION hp ter Figure 1-11 zulily Merchandise Variety Courtesy of Zully Inc. Customers find brand- Cavens found a way to harness information technology to provide name merchandise intermingled with hard-to-find boutique an entertaining shopping experience to mothers, one that offers products, zulily uses the term curated sale to mean the sale of name-brand goods as well as unique and difficult to find of items specifically selected and grouped by its shopping experts brands and often sells them at substantial discounts. Sales open at 6 AM So what is the excitement? Cofounders Mark Vadon and Darrell Pacific time each day and last 72 hours. ![]() The oldest and most traditional forms of retail ing and other items of interest to women. tech company offering the latest geo-whiz technology? A new tablet? A new Facebook competitor? Another way of sharing The zulily Business Model pictures? No, no, no, and no, zulily sells to mothers: primarily children's clothes and toys, but also women's clothes, accessories zulily conducts flash sales of children's and women's cloth- and decor items. What is its business model? A high- exact principle into $28.so far. Vadon who turned that Ing, consider the company. Before dismissing this as just another successful public offer- Seem like an empty platitude? Not to Mr. evaluate and apply emerging information technology to business. At S62, the holdings of the One of your goals for this class should be to learn to assess. By the end of the anywhere else young mothers have a break long enough to shop day, the stock was trading at S38 and 4 months later it reached on their mobile devices. zulily, a Seattle corporation, issued its sit in playgrounds, in cars waiting for kids at soccer practice, or initial stock (.e. CASE STUDY 1 zulily On November 15, 2013.
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